![]() If the unit of broadcasting was to be a local TV station, it made sense for the content they produced to be local too, and news made a ton of sense in that context. I’m talking about distribution via broadcast towers (whose power defined the circle of land that became a media market) and the extremely limited competition created by constrained broadcast spectrum, divvied up by the feds in each market. The 20th-century technology of TV in America provided an artificial subsidy to local news. Young people are fleeing “TV” for streaming platforms my 3-year-old has no idea what “TV” is other than the big screen he can play his YouTube videos on. That said, people sure do love getting video on their devices! Years of talk about cord-cutters and cord-nevers have finally evolved into reality. (I stereotype, but only a little.) As of 2016, more people got news from local TV broadcasts than all online sources combined. Probably not you, dear Nieman Lab reader, who would have been a dedicated newspaper reader 20 years ago, scrolls through Twitter and morning email newsletters today, and considers TV a fundamentally dumb medium. Lots and lots of people get their news from television. In other words, how can we reconcile this knotted mix of facts (or at least things I think are true): Fong handles the third.)ĭecember 12, 2014I was looking forward to these videos because Vox and Netflix are two significant actors in a question that’s been on my mind for a while: What is the post-cable future of news in video form? (Two of the first three episodes aren’t narrated by Vox staffers at all, but actors Maria Bello and Samira Wiley. On Netflix - less interactive and more of a lean-back medium - the narrators are all off-stage. In nearly all of those videos, the producer/host/narrator is front and center, spending a lot of time on screen - the sort of thing that might drive a personal connection of the sort that leads to hitting the “subscribe” button. On YouTube, Vox videos are structured around sub-channel series focused on a specific topic, like Carlos Maza’s media-centric Strikethrough, Joss Fong’s science-focused Observatory, or Estelle Caswell’s music-driven Earworm. (That’s a length Netflix has been targeting more aggressively lately it moved forward on a set of 15-minute comedy specials earlier this year.) ![]() Most Vox videos to this point have been in the 6–8-minute range the Netflix episodes posted so far are 16–18 minutes each. There are some distinctive editorial and aesthetic choices being made here. (“VERY VERY POLITICIZED KNOWLEDGE YESS” “Ahhh even more liberal vox garbage, Netflix has gone by the way of the dodo bird” “Vox, attempting to destroy the social fabric, one institution at a time” “Dear vox, stop being buzzfeed”. Well, at least the ones who aren’t arguing with the video’s implicit endorsement of polyamory. I freaking love this” “YESSSSS MORE KNOWLEDGE”). The format will be familiar to anyone who’s watched Vox’s YouTube videos they’ve posted the first episode, “Monogamy, Explained,” to YouTube, and as a Vox producer says in the intro: “If you like our YouTube, you’re going to love this.” Watch it for yourself:Ī lot of YouTube commenters do indeed seem to like it. (At least they didn’t get comma-happy and go with “, Explained.”) I watched the first episode and bits of the next two, and they’re good! ![]() Vox’s new series for Netflix debuted this morning, with the simple and deeply on-brand title Explained.
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